• Access Training

Neurogiving: The Neuroscience of Why We Give and What to Do About It with Cherian Koshy

Generosity is one of the most powerful forces in community life, but it is also one of the most misunderstood.

Why do people give when they do? Why do they delay when they care? Why do some messages inspire action while others disappear almost instantly? And what actually happens in the brain when people feel trust, connection, meaning, and the desire to make a difference?

This session takes attendees inside the science of giving, revealing how emotion, identity, memory, trust, belonging, and reward shape charitable decisions. Rather than treating generosity as something organizations must manufacture, this session shows how giving is often already present, waiting to be activated through the right cues, stories, experiences, and invitations.

Attendees will leave with a fresh, energizing understanding of why people give and practical ideas for creating moments that feel more human, more meaningful, and more likely to move people from intention to action.

Coming on July 21 at 2:45 PM ET!

Automatically included with the “All Access” pass subscribers!

Cherian Koshy

Cherian Koshy, ACFRE, CFRE, CAP®, is a globally recognized expert in fundraising strategy, leadership, and innovation. He is the author of Neurogiving: The Science of Donor Decision-Making, a multi-week USA Today bestseller and #1 Amazon bestseller in Nonprofits.


As a keynote speaker and advisor, Cherian blends neuroscience, behavioral science, and real-world experience to help organizations inspire generosity ethically and lead with clarity in times of change.


He serves on the global board of the Association of Fundraising Professionals and on the board of The Giving Institute. His insights have been featured in Fast Company, Forbes, The Chronicle of Philanthropy, CEOWorld, and Yahoo Finance. He is the founder of the AI-powered platform NonprofitOS, which was acquired by Kindsight, where he now serves as Vice President.


Cherian’s work at the intersection of ethics, technology, and philanthropy positions him as a trusted voice shaping the future of social impact.

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